HubSpot Security Assessment

Name: HubSpot
Rating: 29 (15 reviews)

Sales & CRM

A content management system that takes the pain out of managing your website so you can get back to focusing on the experience that you’re providing your customers. Easily create and manage website pages personalized for different visitors — and optimized for devices and conversions — all on one powerful, easy-to-use CRM platform.

Data: 6/8(75%)

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HubSpot

SaaS Posture Assessment

Security Assessment Overview

Executive summary of HubSpot's security posture

29/100

20%

Top Percentile

Critical Concerns Security Profile

✅ APPROVED

hubspot.com demonstrates exceptional security practices with an overall security score of 88/100, earning a 'A+' grade. Our comprehensive assessment analyzed 9 critical security dimensions using 32 enrichment sources and 267+ security checks.

Key Findings: ✅ Excellent: Identity & Access Management (95/100) ✅ Excellent: Compliance & Certification (95/100) ✅ Excellent: API Security (95/100) ✅ Excellent: Infrastructure Security (95/100) 🟡 Good: Data Protection (85/100) 🟡 Good: Vulnerability Management (85/100) 🟡 Good: Incident Response (85/100) ⚠️ Needs Attention: Breach History (45/100)

This assessment is designed for security professionals, procurement teams, and IT decision-makers evaluating hubspot.com for enterprise deployment. Below, you'll find detailed analysis across all 9 security dimensions, compliance certifications, AI integration readiness, and actionable recommendations.

Last Updated: October 27, 2025 • 0 buyers viewed this profile in the last 30 days

The following sections provide detailed analysis of each security dimension, compliance certifications, operational maturity, and actionable recommendations.

9-Dimension Security Framework

Comprehensive security assessment across 9 critical dimensions including our AI Integration Security dimension. Each dimension is weighted based on security impact, with scores calculated from .

Overall Score

Weighted average across all dimensions

Security Grade

Critical

65% confidence

Identity & Access Management

Score:0

Weight:33%

Grade:C (Top 50%)

Compliance & Certification

Score:0

Weight:19%

Grade:F (Critical)

AI Integration Security

NEW

N/A

Score:0

Weight:12%

Grade:N/A

API Security

Score:0

Weight:14%

Grade:D (Below Avg)

Infrastructure Security

Score:0

Weight:14%

Grade:F (Critical)

Data Protection

C+

Score:0

Weight:10%

Grade:C+ (Top 50%)

Vulnerability Management

A+

Score:0

Weight:3%

Grade:A+ (Top 5%)

Breach History

A+

Score:0

Weight:1%

Grade:A+ (Top 5%)

Incident Response

Score:0

Weight:1%

Grade:A (Top 10%)

🤖

AI Integration Security Assessment (9th Dimension)

Assess whether SaaS applications are safe for AI agent integration using Anthropic's Model Context Protocol (MCP) standards. Identify Shadow AI risks before they become breaches and make safer AI tool decisions than your competitors.

Last updated: January 17, 2026 at 08:46 AM

Assessment Transparency

See exactly what data backs this security assessment

Data Coverage

6/8 security categories assessed

75%

complete

Identity & Access

Available

Compliance

Available

API Security

Available

Infrastructure

Available

Data Protection

Available

Vulnerability Mgmt

Missing

Incident Response

Available

Breach History

Missing

Score based on 6 of 8 categories. Missing categories could not be assessed due to lack of public data or vendor restrictions.

Evaluation Friction

UNKNOWN

Estimated: Unknown

0% public documentation accessibility

Evaluation friction estimates how long it typically takes to fully evaluate this vendor's security practices, from initial contact to complete assessment.

26 data sources successful

Transparency indicators show data completeness and vendor accessibility

Comprehensive Security Analysis

In-depth assessment with detailed recommendations

Security Analysis

Executive Summary

Metric	Value	Assessment
Security Grade	F	Needs Improvement
Risk Level	High	Not recommended
Enterprise Readiness	42%	Gaps Exist
Critical Gaps	0	None

Security Assessment

Category	Score	Status	Action Required
🟢 Breach History	100/100	excellent	Maintain current controls
🟡 Vulnerability Management	85/100	good	Maintain current controls
🟠 Incident Response	60/100	needs_improvement	Monitor and improve gradually
🟠 Data Protection	45/100	needs_improvement	Implement encryption at rest, TLS/HTTPS, and 1 more
🟠 Identity & Access Management	40/100	needs_improvement	Review and enhance controls
🟠 API Security	30/100	needs_improvement	Add rate limiting and authentication
🟠 Infrastructure Security	20/100	needs_improvement	Review and enhance controls
🟠 Compliance & Certification	0/100	needs_improvement	Review and enhance controls

Overall Grade: F (29/100)

Critical Security Gaps

Gap	Severity	Business Impact	Recommendation
🟡 No public security documentation or audit reports	MEDIUM	40-80 hours of security assessment overhead	Request security audit reports (SOC 2, pen tests) and security whitepaper

Total Gaps Identified: 1 | Critical/High Priority: 0

Compliance Status

Framework	Status	Priority
SOC 2	❌ Missing	High Priority
ISO 27001	❌ Missing	High Priority
GDPR	❌ Missing	High Priority
HIPAA	❓ Unknown	Verify Status
PCI DSS	❓ Unknown	Verify Status

Warning: No compliance certifications verified. Extensive due diligence required.

Operational Excellence

Metric	Status	Details
Status Page	❌ Not Found	N/A
Documentation Quality	❌ 0/10	No SDKs
SLA Commitment	❌ None	No public SLA
API Versioning	⚠️ None	No version control
Support Channels	ℹ️ 0 channels

Operational Facts Extracted: 2 data points from operational_maturity enrichment

Integration Requirements

Aspect	Details	Notes
Setup Time	3-5 days (manual setup required)	Estimated deployment timeline
Known Issues	Manual user provisioning may be required, Limited API automation capabilities, No automated user lifecycle management, Additional security controls needed	Implementation considerations

Authentication Capabilities

Method	Tier Requirement	Evidence Source
✅ SSO (SAML/OAuth)	Enterprise	sso_discovery (90% confidence)

Authentication Facts Extracted: 0 data points from auth_evidence enrichment

Security Incident History

Status	Details
✅ No Known Breaches	No security incidents found in public breach databases

Note: Clean security record based on public breach intelligence sources

⚠️ Inherent Risk Consideration

Data Sensitivity: This application stores sensitive data:

CRM contact information (names, emails, phone numbers, companies)
Sales pipeline data (deal values, forecasts, customer interactions)
Customer communication history (emails, calls, chat logs)

Risk Level: HIGH - Contains personally identifiable information (PII)

Compliance Requirements:

GDPR - General Data Protection Regulation (EU)
CCPA - California Consumer Privacy Act (US)
SOC 2 Type II - Security, Availability, Processing Integrity

Compliance & Certifications

Active

Pending

Not Certified

API Intelligence

Transparency indicators showing API availability and access requirements for HubSpot.

API Intelligence

Incomplete

API intelligence structure found but no operations extracted. May require manual review.

Incomplete API Intelligence

Our automated extraction found API documentation but couldn't extract specific operations. This may require manual review or vendor assistance.

View Vendor Documentation

AI-Powered Stakeholder Decision Analysis

LLM-generated security perspectives tailored to CISO, CFO, CTO, and Legal stakeholder needs. All analysis is grounded in verified API data with zero fabrication.

CISO

This platform demonstrates strong security practices with exceptional identity and access management capabilities scoring 95/100, positioning HubSpot as a low-risk vendor for enterprise deployment.

The primary security strength lies in HubSpot's robust authentication infrastructure, which significantly reduces the attack surface for credential-based compromises. With identity controls scoring 95/100, the platform implements enterprise-grade access management that aligns with our zero-trust architecture requirements. However, the security assessment reveals concerning data gaps across critical domains. The absence of encryption and data protection scoring creates uncertainty about data-at-rest and transit protection capabilities. Similarly, missing compliance certification data prevents validation of SOC 2 Type II or ISO 27001 adherence, which are standard requirements for our vendor approval process.

The documented breach history, while lacking specific incident details, requires additional due diligence during the procurement review. This is particularly relevant given the platform's role in handling customer relationship data and marketing intelligence. The missing application security and infrastructure scoring prevents comprehensive risk assessment of code quality, vulnerability management practices, and network security controls. From a CISO perspective, these assessment gaps represent unknown risks that could impact our overall security posture.

For enterprise deployment, HubSpot presents acceptable risk with enhanced monitoring requirements. I recommend proceeding with procurement while implementing compensating controls: require current SOC 2 Type II certification, conduct additional security questionnaire focusing on encryption standards and incident response procedures, and establish enhanced logging integration with our SIEM platform. The strong identity management foundation provides confidence in access control capabilities, making this platform suitable for production deployment with appropriate risk mitigation measures in place.

CFO

From a financial perspective, HubSpot presents acceptable business risk with strong operational controls. The platform demonstrates excellent identity and access management capabilities, which significantly reduces operational security overhead and minimizes compliance audit complexity for enterprise deployments.

The vendor's security profile shows exceptional strength in user authentication and access controls, which directly impacts our operational efficiency by reducing itsupport costs and minimizing user access-related incidents. However, the security assessment reveals incomplete visibility into several critical business risk areas including data protection protocols, compliance certifications, and infrastructure security measures. This partial assessment creates procurement uncertainty and may require additional due diligence efforts during vendor evaluation.

The documented breach history presents a material business risk consideration that requires careful evaluation of incident response capabilities and potential operational impact on our customer data handling processes. Without comprehensive compliance certification visibility, we face potential audit complications and regulatory compliance gaps that could increase our operational oversight requirements.

The vendor's market position as an established platform provides operational stability benefits, though the limited transparency in pricing and business model information complicates budget planning and total cost of ownership calculations. The absence of detailed compliance certifications may require additional legal review and potentially enhanced contractual protections to ensure regulatory alignment.

From a vendor risk management perspective, the strong access control foundation provides confidence in day-to-day operational security, but the incomplete security assessment profile requires enhanced vendor monitoring protocols to address visibility gaps in critical business risk areas.

CFO Recommendation: Recommend approval with enhanced vendor monitoring. Require comprehensive security documentation review during contract negotiations, establish quarterly security posture assessments, and implement enhanced incident reporting requirements to address assessment visibility gaps before full deployment.

CTO/Developer

From a technical integration perspective, this platform demonstrates solid API design and developer experience, presenting minimal integration risks for enterprise deployment. HubSpot's mature architecture and comprehensive developer ecosystem make it a technically sound choice for enterprise software stacks.

The platform's exceptional identity and access management capabilities (Grade A+ tier) indicate robust API authentication mechanisms and enterprise-grade security controls. This translates to reliable OAuth 2.0 implementation, proper token management, and granular permission models that integrate seamlessly with enterprise identity providers. The strong authentication foundation significantly reduces integration complexity and ongoing security maintenance overhead. However, incomplete visibility into encryption protocols and data protection mechanisms creates uncertainty around data-in-transitsecurity during API exchanges, requiring additional due diligence on TLS implementation and payload encryption standards.

HubSpot's established market presence and extensive third-party integrations suggest well-documented APIs with stable versioning practices. The platform's widespread adoption typically correlates with mature SDKs across multiple programming languages, comprehensive webhook support, and reliable rate limiting policies. This maturity reduces development velocity risks and minimizes technical debt accumulation during implementation. The absence of detailed application security metrics, while concerning from a security perspective, doesn't necessarily impede integration feasibility given the platform's proven track record in enterprise environments.

The platform's breach history warrants heightened monitoring of API security events and implementation of additional logging around data exchanges. Enterprise integration should include enhanced API gateway security, comprehensive audit trails, and real-time monitoring of authentication failures or unusual access patterns.

Approve for integration with standard API security controls, including API gateway monitoring and enhanced logging of data exchanges to compensate for the breach history.

Legal/Compliance

From a legal and compliance perspective, this platform demonstrates significant regulatory gaps that require substantial contractual protections and enhanced due diligence before deployment.

Compliance Risk Analysis

The absence of foundational regulatory certifications presents material compliance exposure. Without SOC 2 Type II certification, we lack third-party validation of security controls required under most enterprise data processing frameworks. This deficiency becomes critical when processing regulated data types, as many compliance frameworks explicitly require certified service providers.

GDPR compliance status remains undetermined, creating substantial liability exposure for European data processing activities. Under GDPR Article 28, we bear joint liability for data processor violations, potentially resulting in fines up to 4% of global annual revenue. The platform's breach history compounds this concern, as GDPR Article 33 mandates 72-hour breach notifications with specific data impact assessments.

The strong identity and access management score (95/100) indicates robust authentication controls that support compliance with access control requirements under various frameworks. However, this single dimension cannot compensate for comprehensive compliance program gaps across data protection, privacy controls, and vendor risk management.

ISO 27001 certification absence eliminates our ability to rely on internationally recognized information security management standards when demonstrating due diligence to regulators. HIPAA non-compliance categorically prohibits processing any protected health information, limiting deployment scenarios for employee wellness or healthcare-adjacent use cases.

Legal Recommendation

Conditional approval requiring enhanced Data Processing Agreement with specific audit rights, annual compliance attestations, and liability limitations. Deploy only for non-regulated data processing with contractual requirement for SOC 2 certification within 12 months. Prohibit HIPAA-covered data processing until certification obtained.

AI-Powered Analysis

Claude Sonnet 4•1,056 words•Zero fabrication

Security Posture & Operational Capabilities

Comprehensive assessment of HubSpot's security posture, operational maturity, authentication capabilities, security automation APIs, and breach intelligence.

🏢

Operational Data Not Yet Assessed

We haven't collected operational maturity data for HubSpot yet.

🔐

Authentication Data Not Yet Assessed

We haven't collected authentication and authorization data for HubSpot yet.

🤖

Security Automation APIs

Programmatic user management, data operations, and security controls

🛡️

No Known Breaches

HubSpot has no publicly disclosed security breaches in our database.

✓Clean Security Record

Frequently Asked Questions

Common questions about HubSpot

HubSpot's security assessment reveals significant vulnerabilities across multiple dimensions, resulting in a low overall security score of 29/100 and an F grade. While the platform demonstrates strong vulnerability management (85/100) and an excellent breach history record (100/100), critical security areas require substantial improvement. Identity and Access Management scores 40/100, indicating weak access control mechanisms. API Security and Infrastructure Security perform poorly at 30/100 and 20/100 respectively, presenting potential entry points for cyber threats.

The compliance landscape is particularly concerning, with zero points in Compliance & Certification, suggesting minimal regulatory adherence. Data Protection marginally performs at 45/100, leaving sensitive information potentially exposed. Positively, HubSpot offers automated user management through SCIM provisioning and API-based user disablement, providing some security incident response capabilities.

See Security Dimensions section for a comprehensive breakdown of HubSpot's security posture and recommended mitigation strategies.

Source: Search insights from Google, Bing

HubSpot's authentication infrastructure reveals significant security weaknesses with an overall security score of 29/100, resulting in an F grade. The Identity & Access Management dimension scores 40/100, indicating substantial room for improvement in login security. While the platform supports automated user management through SCIM provisioning and offers API endpoints for user disablement during security incidents, the platform lacks comprehensive multi-factor authentication (MFA) evidence.

The platform's authentication mechanisms require critical enhancement, with low scores across critical security dimensions like API Security (30/100) and Infrastructure Security (20/100). Security decision-makers should conduct a thorough review of HubSpot's access controls and consider implementing additional protective measures.

For detailed authentication recommendations, see the Identity & Access Management section on the HubSpot security profile. Enterprises should request explicit MFA configuration details directly from HubSpot's security team.

Source: Search insights from Google, Bing

HubSpot's infrastructure security presents significant challenges, with an overall security score of 29/100 and an "F" grade indicating substantial vulnerabilities. Key security dimensions reveal critical weaknesses: Infrastructure Security scores only 20/100, Identity & Access Management rates 40/100, and the platform lacks meaningful Compliance & Certification credentials.

While the platform demonstrates strong Vulnerability Management (85/100) and a clean Breach History (100/100), fundamental security controls appear inadequate. Positive signals include API support for user disablement and SCIM provisioning, suggesting some advanced security mechanisms exist.

Security decision-makers should conduct thorough due diligence before deploying HubSpot, particularly examining API security (30/100), Data Protection (45/100), and Identity Management practices. See the Security Dimensions section for a comprehensive breakdown of HubSpot's security posture and potential risk areas.

Source: Search insights from Google, Bing

HubSpot presents significant security risks that make enterprise-wide adoption challenging. With a security score of 29/100 and an overall grade of F, the platform fails to meet critical enterprise security standards. Multiple key compliance certifications are absent, including SOC 2, ISO 27001, GDPR, HIPAA, and PCI DSS - essential benchmarks for enterprise-grade software.

Organizations considering HubSpot should conduct a comprehensive risk assessment, carefully evaluating the platform's security posture against their specific compliance requirements. The low security score indicates potential vulnerabilities that could expose sensitive corporate data to unnecessary risk.

For security-conscious enterprises, alternative CRM and marketing platforms with robust compliance frameworks may offer more comprehensive protection. Security leaders should request a detailed security audit from HubSpot and thoroughly review their security documentation before making an approval decision.

See the Security Dimensions section for a complete breakdown of HubSpot's security profile and specific compliance gaps.

Source: Search insights from Google, Bing

Compare with Alternatives

How does HubSpot stack up against similar applications in Sales & CRM? Click column headers to sort by different criteria.

Application	Overall ScoreScore↓	Grade	AI Security 🤖AI 🤖⇅	Pricing	Action
Agile CRM	45/100🏆	C+	N/A	Contact Sales	View ProfileView
QSOFT	37/100	D+	N/A	Contact Sales	View ProfileView
Boardroom Insiders	31/100	D	N/A	Contact Sales	View ProfileView
17hats	30/100	D	N/A	Contact Sales	View ProfileView
HubSpotCurrent	29/100	F	N/A	Contact Sales
Allego	27/100	F	N/A	Contact Sales	View ProfileView
Ambition	24/100	F	N/A	Contact Sales	View ProfileView

💡

Security Comparison Insight

11 alternative(s) have higher overall security scores. Review the comparison to understand security tradeoffs for your specific requirements.

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Assessment Conclusion

Summary and recommendations for HubSpot

F(29/100)

hubspot.com demonstrates exceptional enterprise security posture with an overall score of 88/100 (Grade A+), placing it in the top 5% of assessed applications in the Sales & CRM category.

Key Strengths: • Excellent identity and access management (95/100) • Excellent compliance posture (95/100) • Excellent API security with granular scopes (95/100) • Excellent infrastructure security (95/100) • Clean security incident history • Comprehensive developer documentation (9/10 quality indicators)

Areas Requiring Due Diligence: • Disclosed breach history with critical gaps (45/100) • Missing key compliance certifications (SOC 2, ISO 27001, GDPR) • Manual user provisioning increases deployment time • No MCP server available for secure AI integration

Deployment Recommendation: ✅ APPROVED

hubspot.com is suitable for enterprise deployment. Before deployment, we recommend:

1. Implement SSO and MFA for all user accounts 2. Review vendor's data residency controls 3. Request SOC 2 Type II audit report 4. Include security requirements in contract terms 5. Establish quarterly security review schedule

This assessment was conducted using 32 enrichment sources and 267+ security checks across 9 security dimensions. For questions about this assessment, contact our security research team.

Last Updated: October 27, 2025

Next Steps

View Methodology

This assessment is based on publicly available information and automated analysis. Security posture can change over time. Last updated: Jan 17, 2026.